By: Naiia Lajoie
There is not much missing from Miss O’s existence. Now more aptly referred to as Ms. O, given Olivia Quido has been married to husband Jason Co for some time, the pair has broadened Olivia Quido-Co’s original dream of establishing a beauty brand stateside yet again. After 16 years in a “facial rags to skin-nourishing riches” story – all the while nurturing a deeply rooted passion for skincare – Ms. O’s mission is to branch out beyond the scope of spa-centric treatments and holistic cosmetics.
World renown for her work with former Miss Universe Philippines contestants, Filipino celebrities, her TV show “Beauty by O” syndicated on multiple networks, 24 carat gold-infused products, and her goodies making their way into red carpet gift bags during the Emmy’s, Ms. O has clearly not O-mitted any avenues for increasing her reach. In fact, her brand O Skin Care by Olivia Quido has become the O-fficial skincare sponsor for the upcoming Miss Universe Pageant O-ccurring in Atlanta, Georgia.
So what could possibly be next for the esthetician-turned-CEO? Seeing as Olivia’s quest for better quality products is genuine, she is generalizing her target audience by extending her company to encompass home goods. For anyone who has ever visited her brick and mortar location O Skin Med Spa in Cerritos, California, you are likely familiar with the feel & feeling of the experience; soft touch materials, comfortable tables & chairs, and the O-verall luxury.
Well now you will be able to bring this experience to your own home with the expected launch of her new line the Olivia Quido Home Collection, including housewares like bedding, pillows, and duvet covers. You can bet that these will be hypoallergenic and equally good for your skin, on par with the mantra of her existing line. Her skincare regime will also be getting an upgrade in the first quarter of 2020, with the introduction of FDA- approved products.
Olivia is getting into the prescription side of things, given her current branding deals primarily with cosmetics and over-the-counter availability. With the deepening of her understanding of skincare, Ms. O is diving into the world of dermatologist-recommended treatments to correct issues like skin discoloration and melasma (uneven gray and/or brown patches that typically occur on the face). This is a personal project that has been a year in the making.
With so much going on it is a wonder that Olivia still finds the time for her family and her faith, but they are both what drive her; “For the holidays I’ll be going out with my mother and father in law. We’ll likely do some skiing in Colorado with the kids. Other than that, I just always put Jesus first. When I do that, everything else just falls into place”. In addition to her support system, her cultural background also lends to her knowledge and inspiration. “Filipinos really love skincare. Asians in general operate by having good skin FIRST, and THEN putting on makeup” she explains. “Also little tricks like silk pillows that will prevent your hair from falling out, which is what my line will have”.
We most certainly cannot wait to see what lush linens and topical prescriptions are in store for consumers post-holidays with the Oliva Quido nameplate on them. In the meantime, Ms. O leaves us with some at-home holiday tips to keep in mind and keep our facial wrinkles from being too defined:
1) Be sure to use non-comedogenic products, meaning they do not clog your pores.
2) Wash your face before bed, no matter what. This will change your skin’s pH level to one that is more acidic.
3) Use a toner afterwards as this will restore your skin’s pH levels to normal.
4) Even while in the house, use sunscreen, as it will protect you from the harsh lighting usually found throughout. And keep your shades drawn throughout the night. This way you do not wake up with your face washed in sunlight.
5) Exfoliate your skin 2-3 times a week with an oil-free scrub. And remember, you can always purchase the O-riginal O Skin Care by Olivia Quido goods from O Skin Med Spa.